Wakefit.co is a research driven innovative company which deals in democratising the sleep products like mattress since 2016. The mattress market is worth rs. 10000 crores INR.

This company has its head-quarter in Bangalore, in which it produces mattresses at the most optimum costs through a D2C model.

At first, Wakefit optimized a comic video campaign on youtube about the online shopping of mattress in a long format video. 

In this video, Wakefit tried to explain the benefits to customers about the online selling of mattress instead of outdoor shopping. The replacement guarantee was also provided within 100 days.

This long-form video was promoted very heavily on youtube with the help of online ads and it was also placed on facebook and instagram but not promoted so heavily.

This video campaign got the 2.1 million youtube views and increment rate of 2x with 4750 subscribers. 

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