SWOT analysis of Indian toy industry -

Strength -

1. increasing customer demand and rise of per capita income

2. Availability of raw material

3. Lower cost of labours

4. High skill of labours

5. Wide range of products

6. Less overhead cost

7. proper foreign market increasing opportunities

Weaknesses -

1. lack of proper research and development facilities

2. tiny toy industry size and low production

3. No technical knowledge

4. highly quality specific designers are not available

5. absent proper training and development institutions

6. quality parameters are not followed

opportunities -

1. well developed market conditions at domestic or international level

2. increasing support of government

3. easy buy and make decisions.

4. deals with multinational companies due to lower cost

5. growing capacity of buying in customers

6. toys are a better way of education

Threats -

1. threats of competitors like China

2. slow response and delay to international level quality parameters

3. no edge over competitive electronic toys

4. decreasing scope of toys because of internet and software games

5. Low level of operational functionality

6. increasing share of china in international market

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