Tanishq is a division of Titan company and a leading jewelry company, which was established in the end of 1980s. 

In their own instagram campaign, they have generally focused on Jewelfies - selfies of jewelry so that jewelry can be made a part of daily conversatory life.

Tanishq wanted to make their establishment on instagram and digital market on the Jewelry market. According to Tanishq, every jewelry in a family has its own story.

This campaign was started as a social media campaign on facebook, instagram and twitter. On instagram, many organic posts coming on everyday basis were posted.

On a facebook campaign, a separate album of posts was organized and the people were invited through contests to post their own jewelfies. The weekly winners were declared and they offered the beautiful prizes.

More than 3000 entries were collected with 2 million impressions, 1000 mentions and reach of 30000 people. 

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