Myntra is an Indian fashion and lifestyle ecommerce company, which deals in selling personalized gift items. This company is headquartered in Bangalore (Karnataka).

Myntra was established in 2007 by its co-founders Mukesh Bansal, Ashutosh Lawania and Vineet Saxena and the business model is about B2B based.

In the initial years of 2007 and 2010, Myntra offered many different products like - shirts, mugs and electronic parts. Mukesh Bansal is very conscious in sharing the guidelines with team.

One of the biggest secrets of the Myntra’s success is its hybrid logistics model. They have beautifully distributed their operational logistics b/w them and distributors geographically.

100% authentic products, dedicated customer support, cash on delivery, and 30 day money return policies are the best factors to make Myntra a good option for ecommerce industry.

Myntra was acquired by Flipkart in 2014 and level headed leadership with business mindedness increased the success level of this ecommerce giant. 

Thanks for reading this post ! Hope you liked it ! 

Reference Link - 

https://alokjasmatiya9.tumblr.com/post/190054305272/why-myntra-is-so-successful-in-e-commerce

https://www.ohmstudio.com/users/alokjasmatiya99

https://froont.com/alok-jasmatiya

https://beamstart.com/profile/293891/alok_jasmatiya/r/293891