The face of the moon was in shadow
Today matrimonial websites like – shaadi.com and bharatmatrimony.com are still dominating in the traditional marriage sector in comparison to the mobile dating sites. Especially in the metro cities, these online dating websites are getting more successful in attracting the youth to get their partner.
The flow of the dating apps was started in the Indian market when Tinder got successful in attracting more than 7.5 million daily swipes in the country. The flood of many new online dating apps started but in nearly four years either many of them have shut their business or taken over into some other big business.
In a survey performed by the social media wing of ASSOCHAM in 2010, it was declared that the online dating apps have a very great scope in India in terms of popularity. Soon the online dating industry crossed over the worth of 500 crores INR. Now the question arises that will online matrimonial websites will come on toes in front of this hurricane of dating apps?
The current situation is nothing like that. Online matrimonial sites such as shaadi.com and bharatmatrimony.com are still standing at the top position in the market. In 2018, the revenue of market share of bharatmatrimony.com automatically rose with 15% rate and the dating apps were regularly struggling to find more revenue and traffic.
A dating app generally earns revenue only when their users select any paid service. The main point of concern is that the individuals of late-20s are just there to find a friend only. They would generally search on the matrimonial website to search their life-partner. They are more successful in monetizing their traffic into subscribers with a very high success rate.
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