Founded in 2000,, indian crafts is a curated marketplace of home decor and furniture. It was born in the heritage heart of India - city of Jaipur, with a vision of rediscovering the lost Indian art and re-defining the individuality of craftspeople and their craft.

The name 'indian crafts' is represented by two words, 'Fan' an Arabic word meaning Art and 'Usta' a Turkish word which means Master, and much like its name 'Master of Art', the brand aims to open doors of opportunity and exposure for master artists and craftspeople on a global stage.

India is worldwide known for its rich culture and heritage, but the traditional art and crafts have been lost in the transition towards mass production. Our goal is to bring back this lost Indian culture and craft with modern aesthetics and innovation.

We, at indian crafts, are directly working with 59 master artisans from India who create elegant, handcrafted decor solutions for household, Villas, commercial properties and hotels, utilizing local material and timeless craftsmanship. By partnering with small businesses and family enterprises of these artisans, we create one-of-a-kind home goods that are an amalgamation of modern style and age-old techniques.

indian crafts.com offers an exquisite range of handmade decor, wall art, home fragrance, handmade furniture and lighting. The brand connects the artisanal craft to its end customer directly, which means no middlemen, leading to fair wages to the artisans, a global platform to their art and reasonable priced high-quality luxury goods to our customer.

BUSINESS MODEL

indian crafts was started with a simple aim in mind, bridging the gap between local Indian artisans and customers through the medium of art. The company's disruptive business model works through elimination of middlemen and directing the motion of advantage towards artisans, creating a direct link between the customers and the craftspeople.

These artists working with the company are considered a part of the team and are paid fixed regular remuneration throughout the process of completion of an order.

The elimination of middlemen puts an end to the price game, under-payment as well as creative restriction and results into a product that is crafted with expertise and is priced fairly.

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