E-tailing is also known as electronic retailing. In this process, retailers communicate with the customers online about their requirements and fulfill it through the electronic mediums. This is becoming a huge revenue providing platform in India and why should not it be.In India, about 40% of population is considered to be internet savvy (approximately 470 million people).

In e-tailing, it is considered that cash on delivery is the best method for paying price by customers because more than 70% of transactions happen like this. Customers has the biggest benefit that they can get the huge number of varieties online on the portals. At a worldwide level, the world e-tailing market has reached the cost of 2 trillion USD and till 2021, it is about to reach at the worth value of 4 trillion USD.

Necessity of e-tailing in handicraft industry -

In India, the indian handicraft market is all about the worth of more than 25000 crore INR and at the initial level, artisans purchase the raw material and sell to the retailers. By crossing the variegated layers of the distributors and retailers, this handicraft material is reached to the ultimate consumers.

Etailing platforms removes the need for the intermediators and distributors and they connect consumers directly to the dealer and merchants. So the direct revenue is reached to the direct wholesaler, not to the intermediators and distributors. The future of the Indian handicraft industry through e-tailing is bright.  

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