India has 40% of its population as its internet user base which is more than 400 million users. India has just been lagging behind from China and also has the low penetration rate in sector of e-commerce oriented companies.

There are many E-commerce companies which are rocking the market like - Myntra, Flipkart, Snapdeal and Amazon etc. In India, there is cash on delivery the most preferred method for the customers. 

The e-commerce market has reached upto the worth of more than 40 billion rupees in 2019. Beyond this scope, the conversion rate of these e-commerce ventures is very low. They face the tremendous pressure for ensuring the cash inflows.

E-commerce websites has blossomed year after year since its inception and has been the most important domain in the world. Today the online shoppers have reached up to the number of 100 million since 2016. 

E-commerce websites development has evolved from multiple channels. Many new development trends like - virtual reality and augmented reality  have changed the level of e-commerce website personalisation and convenience of use.